Decathlon advances its US comeback with plans for its first full-scale store, aiming to expand its presence in the competitive sporting goods market. The move signals renewed commitment to US consumers.
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Decathlon announced it will close its two US stores this year, shifting focus to bolstering online sales. The move aims to streamline operations amid evolving consumer shopping habits.
French sporting goods retailer Decathlon is closing its last two U.S. stores, both located in the Bay Area, marking the brand’s exit from the American market, The Business Journals reports.